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Buying a new television in Nairobi has never been more accessible, with a wide range of LCD and LED panel TVs available across online platforms like Jumia, Jiji, and specialist retailers such as Gadgets Leo, Glantix, and Overtech. Whether you are furnishing a living room, a bedroom, or a small office, there is a screen size and brand to match nearly every budget. This article provides a practical price overview — drawn from current listings as of mid-2026 — to help you shop smarter.
Understanding the Market
The Nairobi TV market is dominated by a handful of major brands: Samsung, LG, Hisense, TCL, and locally popular options like Vitron and Skyworth. Most models available today are technically LED-backlit LCD panels — the terms "LCD TV" and "LED TV" are used interchangeably in most local stores. Smart TV functionality (with built-in Wi-Fi, Netflix, YouTube, and Android or Google TV operating systems) is now standard even in mid-range models.
Prices vary depending on the retailer, whether the set is being sold at a promotional discount, and whether VAT is included. The figures below reflect typical market prices inclusive of VAT, and should be treated as estimates — always confirm the current price directly with the seller.
Estimated LCD/LED TV Prices in Nairobi (2026)
| Brand | 32 Inch | 43 Inch | 55 Inch | 65 Inch |
|---|---|---|---|---|
| Samsung | KSh 18,000 – 28,000 | KSh 43,000 – 55,000 | KSh 55,000 – 75,000 | KSh 88,000 – 150,000 |
| LG | KSh 20,000 – 36,000 | KSh 35,000 – 55,000 | KSh 59,000 – 90,000 | KSh 84,000 – 137,000 |
| Hisense | KSh 19,999 – 25,000 | KSh 29,000 – 40,000 | KSh 54,000 – 65,000 | KSh 72,000 – 84,000 |
| TCL | KSh 15,000 – 27,000 | KSh 27,000 – 43,000 | KSh 43,000 – 65,000 | KSh 61,000 – 93,000 |
| Vitron / Skyworth | KSh 9,000 – 18,000 | KSh 18,000 – 30,000 | KSh 30,000 – 45,000 | KSh 45,000 – 65,000 |
Note: Prices are based on current listings from Jumia Kenya, Jiji, Glantix, Gadgets Leo, and Overtech (May 2026). Promotional deals can bring prices significantly lower. VAT (16%) may or may not be included depending on the retailer.
Key Factors That Affect Price
Screen resolution is one of the biggest drivers of cost. Full HD (1080p) sets are the most affordable, while 4K UHD models command a premium of 20–40% over equivalent HD sets. A Hisense 43-inch FHD model, for example, starts around KSh 29,000, while a 43-inch 4K model from the same brand can reach KSh 38,000 or more.
Smart features also matter. A basic digital TV without internet connectivity will cost less, but the gap has narrowed considerably — most new sets in Kenya ship with Android TV or Google TV built in.
Brand positioning explains much of the spread in the table above. Samsung and LG sit at the premium end, offering stronger after-sales support and better panels, while TCL and Hisense provide very competitive value. Vitron and Skyworth are entry-level options that suit tight budgets.
Where to Buy in Nairobi
You can shop at major malls like Sarit Centre, Garden City, or Two Rivers, where Samsung, LG, and Hisense maintain official brand shops. For competitive pricing, Jumia Kenya and Jiji.co.ke often run flash sales with significant discounts. Specialist electronics stores along Moi Avenue and in Industrial Area are also worth checking for bulk or trade pricing.
When buying online, always confirm the warranty terms — most major brands offer a one-year manufacturer warranty, with some extending to two years for selected models.
Prices are indicative and subject to change. Always verify with the retailer before purchasing.
